Are you considering going with a single page design for your website? Despite what some might say about it’s limitation I think this design approach can be great when it’s done well and for the right purpose.
The trick lies in knowing when to make this design choice. Understanding when it makes sense to just have one page and when you need more space to work with will save you time and can help you create a more engaging website.
A single page site can be very useful for certain types of content. Landing pages, single product offerings, and some portfolios are perfectly suited for this type of layout because oftentimes their content can work cohesively together on one page. On the other hand, a one-page design would not be suited for an online store or membership site because multiple sections are required.
With that said let’s take a look at 5 reasons why you should consider going with a one-page layout.
1. Maintenance is easier
One of the most obvious advantages of a single page design is maintenance. It’s easy to update because you only have one page to deal with.
2. They are simple to navigate and use
Single page sites help to keep your audience in one comfortable web space. With only one page it will be simple to navigate and the limited space makes it easier for visitors to find what they’re looking for. It would be pretty difficult for a visitor to “get lost” because there is only one page to scroll through.
3. Control the order of content
If order and uniformity are important when displaying your message or content then this might be the best way to go. Visitors will always land on your website the same way each time. You can arrange the information in a way that the visitors discover them in the exact order you wish them to because they have to scroll through the page from top to bottom to find what they need. Along this scrolling journey, they will have to likely pass through all the sections of content that you place on the page. Single page sites immerse the user in a simple linear experience and there is a clear beginning, middle, and end.
4. Big header elements command attention
Although this is not exclusive to one page designs bold header elements are even more noticeable when used in this type of layout. Headings help to capture your visitors attention and pull them in. With this, it’s easier for you to keep the focus on content sections.
5. It could lead to higher conversions
Since there’s less information to sort through, chances are your visitors will pay more attention to your content. Some will argue that this can translate to higher engagement and possibly more conversions and this would mean more sales and revenue for you.
6. You stand out
One page sites are not “the norm” on the web because most sites do require multiple pages so this makes them unique. They‘ve become more popular over the years but for the most part they‘re’ still a unique web design layout choice.
Ultimately the design approach you choose to take when building your website is up to you. Grab a pen and paper and write out exactly what you want to include on your website before you start working on a design. Create a rough sketch of your site and outline the types of elements you’ll need and their location. When you do this it can help you to figure out if a one-page design is a good way for you to go.